Digital Marketing Manager

Digital Marketing Manager– Paid Media & Growth (Game Changer Wanted!)

We’re looking for a data-driven, performance-obsessed Digital Marketing Specialist to take our Mobility Equipment businesses to the next level.

This isn’t just another marketing role – we need someone who can deliver transformational growth (x30!), create breakthrough campaigns and turn paid channels into powerful lead generation machines.

If Paid Social, Google Ads, CRO and Data Analytics are your strengths – and you thrive on smashing ambitious targets – this role is for you!

• Lead Paid Media Strategy: Take ownership of planning, executing and scaling high-performing campaigns across Google Ads (Search, Display, P Max), Meta Ads and other social platforms.
• Drive Aggressive Growth: Build and optimize campaigns to achieve exponential gains in leads, conversions and revenue – not just incremental improvements.
• Optimize the Funnel: Design and manage full-funnel journeys (awareness → consideration → conversion → retargeting) that consistently deliver profitable ROAS and CPL targets.
• Develop Stand-Out Creatives: Work with our content and design teams to deliver scroll-stopping ads, compelling copy and video content that converts.
• Make Data Your Compass: Use GA4, Ads Manager and other analytics tools to monitor performance, identify insights and make rapid optimizations.
• Boost CRO: Collaborate with designers to create, test and refine landing pages for maximum conversion rates.
• Own the Budget: Manage media spend with precision, scaling successful campaigns and cutting wasted spend quickly.
• Stay Ahead: Carry out competitor and market research to identify opportunities and keep us at the forefront of industry trends.

• Proven Growth Driver: 5+ years of hands-on experience scaling results through Google Ads and Paid Social (experience in e-commerce, healthcare or mobility equipment is a strong advantage).
• Performance-Focused: You understand CPL, CAC, ROAS inside out and consistently hit ambitious targets.
• Strategic & Hands-On: Able to shape high-level growth strategies and dive into the detail of campaign setup, testing and reporting.
• Creatively Minded: Know what works on each platform and can confidently brief production teams to deliver assets that perform or create them yourself.
• Technically Skilled: Proficient with GA4, Tag Manager, Meta Pixel, Looker Studio, Microsoft Clarity and conversion tracking setups.
• Experiment-Driven: Growth mindset with the ability to test, pivot and scale quickly.
• Strong Communicator: Clear, persuasive and confident when presenting strategies, insights and results.
• A chance to take ownership of growth in a rapidly scaling business.
• The freedom to test bold ideas and push boundaries.
• A results-driven environment where your impact will be visible and celebrated.
• Must know Meta ads, Budgeting, Planning and Strategy
• PPC media specialist and field sales staff

Confidential client in Medical. The employer’s name is kept confidential at this stage.